Creative Tech Newsletter =F0=9F=A4=96 =F0=9F=8E=A8 =F0=9F=92=A5 =20

Happy Tuesday and welcome to the Creative T= ech Newsletter, where innovation and imagination collide. For those new, th= is newsletter brings you the latest news and trends in the exciting and eve= r-evolving world of technology, with a focus on its creative applications. = From cutting-edge AI experiences to new forms of digital art, it spans far = and wide. As always plea= se feel free to reach out if it sparks something. Let's dive in! Sam=
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= = ### THE NEW GATEKEEPERS = Benedict Ev= ans, a technology analyst and commentator, has realised his annual presenta= tion exploring macro and strategic trends from within the tech industry. Th= is year title is =E2=80=98The New Gatekeepers=E2=80=99. It=E2=80=99s worth = a flick through, with themes ranging from tech economics, remaking commerce= and (of course) hype cycles tuning into generative AI. = =
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### HEY AI, PAINT ME SOMETHING

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WThe Robotics = Institute at Carnegie Mellon University has a new addition to its community= in the form of an artist-in-residence. The artist goes by the name of FRID= A and is a robotic arm equipped with a paintbrush, utilizing artificial int= elligence to work hand-in-hand with humans in creating art pieces. If you a= sk FRIDA to paint a picture, it will immediately start the process of bring= ing brush to canvas.
FRIDA utilizes AI models much like those= used in OpenAI's ChatGPT and DALL-E 2, which are capable of generating tex= t or images respectively, when given a prompt. The robot simulates the pain= ting process with brush strokes and uses machine learning to continually as= sess its progress while working.
"FRIDA is a robotic painting system= , but FRIDA is not an artist," one of the researchers said. "FRID= A is not generating the ideas to communicate. FRIDA is a system that an art= ist could collaborate with. The artist can specify high-level goals for FRI= DA and then FRIDA can execute them." Human <-> AI collaboration = is a key theme we should explore
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= = ### AR RC RACING = Game innovation studio Vulcan Stud= io have announced their new title Hot Wheels: Rift Rally, a cutting-edge mi= xed reality game. This new game allows you to pilot a real remote control c= ar while your screen displays an augmented view from the vehicle's cockpit,= enabling your physical space to be digitally built upon in visually creati= ve ways. The combination of physical assets (cars, tracks etc.) married tog= ether with AR is a really nice to see. LEGO have = previously experimented in the area, too. = =
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### VIDEO COMMERCE

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Developer Stijn Spanhove released a tech de= mo that uses AI to generatively create 3D objects via text prompts, then pr= ojects those objects with an AR view, all within a mobile web browser. A lo= t going on with different technologies combining together. We=E2=80=99re in= somewhat of an experimentational phase with various tech, not least genera= tive AI. Low barriers to entry (or access) than ever before enabling a boar= d breadth of disciplines to say =E2=80=98what if=E2=80=99.

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= = ### DISNEY ACCELERATES WEB3 DISCOVERY= = And finally! Tlking about the ever= -growing rise of generative AI, the team at Hackernoon have compiled a comp= rehensive list of 174 AI tools, each with a handy brief description. Some a= re more advanced than others. We=E2=80=99re not far away from the AI versio= n of =E2=80=9Cthere=E2=80=99s an app for that=E2=80=9D phase, it seems. Hav= e a play! = =
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This email was sent to sam.cox@digitas.com why did I g= et this? unsubscribe from t= his list update subscription preferenc= es Digitas UK =C2=B7 40 Chancery Lane = =C2=B7 London, WC2A 1JA =C2=B7 United Kingdom

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